ECommerce - Levi Strauss key reasons for the failure of...

1.0 Introduction The Internet has been compared to the California Gold Rush of 1849 in which Levi Strauss built a Fortune 500 company by supplying miners with clothing (White Paper, Building an E-commerce Network). Levis managed to reap from the opportunities of the California Gold Rush. However, in an attempt to achieve the same success with the Internet and ecommerce, Levis failed to succeed. This paper investigates key reasons for such failure and identifies generic critical success factors as a guide for other business who wishes to follow in the path of ecommerce. à ¼ 2.0 Levis In the 1990s Levis Strauss was well regarded as a clothing brand by fashion minded young consumers. However since then, market share has dropped 16.9% and†¦show more content†¦However impressive the web site may be, customers will get frustrated by the length of time it takes for a page to download and the costs that would incur from being connected to the Internet for so long. According to Keller and Staelin (1987), the information given to a B2C web site should be adequate for the consumer to make a decision and care should be made to not provide too much information, as this is likely to result in information overload. Levis failed to comply with this theory since their web site offered over 120 items with 3,000 possible variations. The amount of information there is overwhelming, it is very likely that consumers were overloaded with information. The timing of launching the web site was poorly planned. The success in selling online will depend on the strength of the company core operations. Since these were failing and the company was not performing so well. Offline sales dropped 15% and the loss of its connection with teenage customers affected the success in selling online (Standley, 1999). Despite its problems in its core operations, Levis could have tried to improve the success in its B2C web site. It could have used the web site to create a clearer brand identity and differentiate itself from competitors. They could have also used data mining to gain a better understating of their market (Standley, 1999). Allowing only J.C. Penney and Macys the permission to sell online would create problems with Levis other

Essay about American Minorities during World War II

During the time of World War II, there was a dramatic change in the society of America and its way of life. Men were needed at war and the women were left at home. People were mistrusted and were falsely accused of something they didn’t do. Some people were even pushed away because they were different. These people were the minorities of America. Some of the minorities it affected the most were the African Americans, women, Japanese Americans, and even young adults. What is a minority? A minority, in this case, is a person or group of people who are discriminated against because there is something about them that makes them different. Some of these reasons why they are different are things like race, gender, and even age. However, the real†¦show more content†¦They were even able to take out their enemies fast jet fighters (Reinhardt and Ganzel 1). what is socking about all of this is that these men werent trained with guns or knives, they had to use sticks instead (R einhardt and Ganzel 1). With all the racism still going on, one African American man said it would be an iron for him to give America his life if it didn’t want to given him basic civil rights (Reinhardt and Ganzel 2). Second of all after, returning home they were given an opportunity to join a movement for their rights (Reinhardt and Ganzel 2). The Soldier came home to a country that wasn’t granting them their full rights so some joined a movement to expand the rights (Reinhardt and Ganzel 2). Other soldiers ended up moving to the city instead so they could find work similar to what they did while at war (Reinhardt and Ganzel 2). The roles of African American minorities where change after the war because the opportunities of job openings that were given to them and because their civil rights eventually expanded. Women’s roles change during World War II because men were gone and their responsibilities weren’t being taken care of. The women began working and doing the men’s house chores for them along with their own responsibilities has women(Graves 1-2). The women were the only people who could take the mens places and money was tight. Women were needed to get work done because itShow MoreRelatedTo what extent did the French Resistance assist in the allies liberation of France?888 Words   |  4 PagesThe French Resistance (La Rà ©sistance franà §aise) was a collaboration of individual movements against the German occupation of France and the Vichy regime that complied with the Nazis during World War II. 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Short Article Reveals the Undeniable Facts About College Board Essay Samples and How It Can Affect You

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